Madrid, March 6, 2025 - Minor Hotels, a global hotel owner and operator with more than 560 hotels in 58 countries, including Asia Pacific, Middle East, Africa, Indian Ocean, Europe and Americas, has announced the premiere of its Tivoli Hotels & Resorts brand in Mexico, specifically in the city of Mérida, the capital of the State of Yucatan also affectionately known as the White City. Set to open in early 2027, Tivoli Mérida Residences—made up of 69 private branded residences-will mark the arrival of Tivoli's first project in Mexico, and the third in Latin America, where the brand currently operates two hotels in Brazil.
This new five-star complex will be in the Paseo Montejo neighborhood of Mérida, which was recently chosen as the “Best Destination in Mexico” at the Food & Travel Reader Awards. Famous for its colonial architecture and vibrant traditions, Mérida is a city rich in history and culture, celebrated for its hospitality and as being the financial canter of the Yucatán Peninsula. Most recently, Mérida established itself as an important tourist destination, attracting travelers from around the world looking to explore its archaeological wonders, its culinary delights and its lively cultural scene.
Twenty minutes from Mérida International Airport, the luxurious hotel will comprise of 69 private branded residences, a restaurant, an outdoor pool with a bar, a high-end retail store, a gym, a spa, beautifully landscaped gardens and an intimate patio. The project is part of the Casona 333 complex, a historic monument and stunning residence dating back to 1903 that has been lovingly restored to house the main reception, the restaurant and boulangerie, a piano lounge and some commonly shared amenities, such as the garden and patio, perfect for private events.
The development is owned by Designia, a leading real estate developer with a deep knowledge of the Mexican southeast and iconic projects in the residential, commercial, industrial, tourism and mixed-use sectors.
As a pioneer in the concept of branded residences, this latest announcement reflects Minor Hotels’ continued commitment to growing in the segment by adding Tivoli Mérida Residences to their portfolio of branded residences, which include Anantara Ubud Bali Resort and NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments, among others.
Gonzalo Aguilar, CEO of Minor Hotels Europe & Americas, comments: “We are delighted to announce the arrival of our Tivoli brand in Mexico, thus entering a new market, beyond the brand’s traditional areas of operation. In addition, we do so with the security of working with Designia, which has a deep knowledge of the market and understands this type of residential projects.”
Víctor Abraham, a partner in the project and an entrepreneur with an outstanding track record in real estate and hotel development in Yucatan, has been key in the evolution of the region's tourism offering. Regarding the arrival of Tivoli Mérida Residences, he says: "Bringing an iconic brand like Tivoli to Mérida represents a transcendental step in the evolution of the luxury hotel offering in Yucatan. Tivoli not only enriches the tourism scene with its 90-year legacy and exceptional service, but also reinforces the city's positioning as a world-class destination, where history and modernity converge to offer unique experiences to travelers."
José Chapur Zahoul, also a partner and renowned entrepreneur with a solid track record in the tourism industry and in the development of strategic projects in Yucatan, has been a driving force behind hotel growth in the region, as well as the main partner in the opening of Avani Cancun in Mexico. On the arrival of Tivoli Mérida Residences, he says: "The arrival of Tivoli Mérida Residences marks a milestone in the consolidation of Mexico as a privileged destination for major hotel brands. The cultural and architectural treasures of Yucatán find in Tivoli an ideal partner that, with its track record and excellence in hospitality, will enhance the appeal of Mérida internationally. We are excited to be part of this project that will raise the standards of tourism in the region."
Currently, Minor Hotels operates 18 properties in Mexico and Cuba through three of its brands– Avani, NH Collection and NH–with hotels such as the NH Collection Mérida Paseo Montejo, located on the same street as the future Tivoli Mérida Residences, and the Avani Cancún, the latest opening which also marked the debut of the brand in the country.
With a history dating back to 1933 in Lisbon, Tivoli Hotels & Resorts is known for its cultural heritage and genuine connection to each destination. The brand has expanded from Portugal to Brazil, Qatar and China, and has recently expanded its presence in Europe with the first openings in Spain, Italy and the Netherlands.
In 2023, the brand has celebrated its 90th anniversary, a time to recall nine decades of incredible stories, but also to proudly affirm the brand's ambitious expansion into new destinations, with exciting and glamours experience. Looking ahead, the brand is planning new developments in Europe, specifically in Portugal, Spain and Italy, as well as the Middle East and South America.
Founded in 1933 in Portugal, the luxury Tivoli Hotels & Resorts brand invites guests to experience delightful moments of slow living and collect memories that will remain with them long after their stay. Through unique curated services and authentic experiences, Tivoli unlocks the secret soul of each destination for its guests. The current portfolio comprises nearly 20 properties in Portugal, Brazil, Qatar, China, The Netherlands, Italy and Spain, with future properties in Europe and the Middle East.
Tivoli is part of global hospitality group Minor Hotels and a member of the GHA DISCOVERY loyalty program.
Visit tivolihotels.com for more information and connect with Tivoli on Facebook, Instagram and YouTube.
Minor Hotels is an international hotel owner, operator, and investor currently with more than 560 hotels in operation. Minor Hotels passionately explores new possibilities in hospitality with a diverse portfolio of properties designed intelligently to appeal to different kinds of travelers, serving new passions as well as personal needs. Through our Anantara, Avani, Oaks, Tivoli, NH Collection, NH Hotels, nhow, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International properties, Minor Hotels operates in 56 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, South America and North America. With dynamic plans to expand existing brands and explore strategic acquisitions throughout opportunistic markets, Minor Hotels pursues a vision of a more passionate and interconnected world.Minor Hotels is part of the GHA DISCOVERY loyalty program, enabling travelers to savor every moment at home or away, while being recognized and rewarded at participating hotels and resorts worldwide. For more information, please visit www.ghadiscovery.com.
For more information, please visit www.minorhotels.com.
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