Minor Hotels Announces the Upcoming Debut of the NH Collection Brand in Paraguay

Madrid, March 27, 2025: Minor Hotels, a global hotel owner and operator with more than 560 hotels and resorts across 58 countries in Asia Pacific, the Middle East, Europe, the Americas, Africa, and the Indian Ocean, announces its upcoming debut in Paraguay with the development of a new NH Collection hotel in Asunción. This ambitious project will be part of a large-scale, mixed-use real estate development, positioning itself as a new architectural icon and a benchmark for the city.

The project will be located on Avenida Santa Teresa, 1,300 feet from the intersection of Avenida Aviadores del Chaco, one of the most important and dynamic arteries in the Paraguayan capital. Integrated into a complex of more than 70 floors, which will become the tallest building in Asunción and the fourth tallest in South America, this development will include residences, offices, commercial spaces, and parking—creating a world-class urban ecosystem that will bring value to the city and its inhabitants.

Slated to launch in 2029, the new-build property will feature 80 guest rooms and will be operated under the NH Collection brand, positioned within the upper-upscale segment. It will offer a premium hospitality experience with world-class design and service standards, in line with the brand’s global expansion strategy. The hotel will cater to both business and leisure travelers, with a first-class infrastructure that includes a spa, pool, restaurant and bar, terrace, heliport, and meeting rooms—establishing itself as a benchmark destination in the region.

The development of this hotel is carried out in partnership with Grupo Petra, a leading real estate firm in Paraguay, renowned for its excellence in construction and its expertise in developing innovative, high-level projects. The total estimated investment for the hotel is between 8 and 12 million dollars, and it is expected to create 35 to 40 direct jobs, contributing to the economic and tourism development of the city.

"We are confident that, together with Grupo Petra, we will establish this hotel as a benchmark in Asunción—a city with great dynamism and growth potential. The arrival of NH Collection represents a strategic commitment to expanding our footprint in Paraguay with a distinctive product that elevates the country's hospitality offering. This hotel will not only be an architectural icon, but also mark a turning point in the city's tourism experience,” said Gonzalo Aguilar, CEO of Minor Hotels Europe & Americas.

Minor Hotels’ strategic entry into Paraguay is in response to an analysis of the market, which shows sustained growth in both corporate and leisure tourism, along with an increasing demand for hotels in the upscale and premium categories. Additionally, Asunción has established itself as a key destination for events and conventions, further reinforcing the opportunity for the arrival of a brand like NH Collection. 

The NH Collection Asunción marks the first step of Minor Hotels in Paraguay, while the company continues to evaluate opportunities in secondary cities of the country. In turn, Minor Hotels maintains its growth strategy in Latin America, exploring key markets such as Chile, Argentina and Peru, as well as other consolidated destinations in the region.

With a focus on expansion through hotel management and franchise models, the company aims to strengthen its presence in emerging markets by offering innovative, high-quality products.

"We are excited to start this project together with Minor Hotels, a company that shares our passion for excellence and quality. With their support, we know that this will be the beginning of something extraordinary," says Carlos Guasti, Director of Grupo Petra. 

Construction on this property is slated to commence in the coming month, with the hotel's opening estimated for 2029.

About NH Collection Hotels & Resorts

NH Collection Hotels & Resorts is an upper-upscale hotel brand with nearly 100 properties in Europe and the Americas, and a growing global footprint. Offering extraordinary hospitality experiences, NH Collection seamlessly combines comfort, innovation, intuitive service, an elegant atmosphere and surprising flavors, all integrated into the local identity. NH Collection is part of the global hotel group Minor Hotels and is a member of the GHA DISCOVERY loyalty program. 

Visit nh-collection.com for more information and connect with NH Collection on Facebook, Instagram, and YouTube.

About Minor Hotels:

Minor Hotels is a global hotel group that operates more than 560 hotels, resorts and residences in 58 countries, and pursues the vision of creating a more passionate and interconnected world. As a hotel owner, operator and investor, Minor Hotels meets the needs and desires of today's global travelers through its diverse portfolio of eight hotel brands (Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli) and a portfolio of related businesses. Minor Hotels is rapidly accelerating its global growth ambitions, with the goal of adding more than 280 hotels by the end of 2027 

Minor Hotels is a member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, and participates in the GHA DISCOVERY loyalty program. 

For more information, please visit minorhotels.com and connect with Minor Hotels via Facebook and LinkedIn.