World-Renowned Barcelona Cocktail Bar Paradiso Takes Over MAD Bar & Lounge at NH Collection New York Madison Avenue
April 2, 2026: MAD Bar & Lounge will welcome internationally acclaimed Barcelona cocktail destination Paradiso for a limited-time takeover from Thursday, April 23 through Tuesday, April 28, from 7:00 PM to 11:00 PM nightly.
For six nights only, Paradiso will bring its signature theatrical cocktails and boundary- pushing mixology to the heart of Manhattan, transforming MAD Bar into a design-forward cocktail destination, complemented by live music each evening.
“At NH Collection New York Madison Avenue, we are focused on creating distinctive guest experiences that feel both global and locally relevant,” said Carlos Salomon, General Manager of NH Collection New York Madison Avenue. “Hosting Paradiso at MAD Bar allows us to introduce one of the world’s most innovative bar concepts into an intimate New York setting.”
The takeover is presented in partnership with Tequila 1800, whose portfolio will serve as the foundation for a curated menu of specialty cocktails developed exclusively for the New York engagement.
“Tequila 1800 is proud to partner with Paradiso and MAD Bar to bring this exceptional takeover to New York City,” said Alexander Monroy, Brand Director for Tequila 1800. “This collaboration celebrates craftsmanship and highlights the versatility of tequila within modern cocktail culture.”
For Giacomo Giannotti, Owner and CEO of Paradiso, the residency is an opportunity to continue sharing the brand’s creative approach with a global audience. “We’re excited to collaborate with MAD Bar and bring a selection of our cocktails to New York,” he said. “This takeover allows us to showcase the creativity, technique, and storytelling that define Paradiso in a new setting.”
Set against the backdrop of New York City, the collaboration brings together two teams known for precision, creativity, and a deep commitment to the craft of hospitality— transforming the bar into a stage where each cocktail becomes an experience in itself.
Guests can experience the takeover as part of a curated overnight stay at NH Collection New York Madison Avenue, with select packages including access to the Paradiso residency. Availability is limited each evening.
- What: Paradiso Takeover at MAD Bar & Lounge
- Where: MAD Bar & Lounge
- When: Thursday, April 23 – Tuesday, April 28
- Time: 7:00 PM – 11:00 PM nightly
- Partner: Tequila 1800
- Reservations: Available via Resy on Friday, April 10
Located within NH Collection New York Madison Avenue, MAD Bar & Lounge is a vibrant cocktail destination known for live music, curated programming, and a sophisticated yet approachable atmosphere in the heart of Midtown Manhattan.
Barcelona-based Paradiso is an internationally recognized cocktail bar known for its imaginative menu, immersive presentations, and boundary-pushing approach to mixology.
Tequila 1800 is a premium tequila brand rooted in tradition and craftsmanship, offering a range of expressions made from 100% Weber blue agave.
NH Collection Hotels & Resorts is a premium hospitality brand with more than 100 properties across Europe and the Americas, and an expanding global presence in Asia, the Middle East, the Indian Ocean, and beyond. Designed for globally minded travelers, NH Collection offers stays that evoke extraordinary emotions, seamlessly blending comfort, innovation, intuitive service, elegant atmospheres, and surprising flavors — all integrated with local identity. NH Collection Hotels & Resorts is part of Minor Hotels and recognizes its guests through the unified loyalty program Minor DISCOVERY, which is itself part of GHA DISCOVERY.
Visit nh‑collection.com for more information and connect with NH Collection on Facebook, Instagram and YouTube.