Minor Hotels Introduces Colbert Collection: A New Global Brand Celebrating Culture, Culinary Expression, and Connection

The brand will debut in Italy, with the first property launching in spring 2026.

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March 25, 2026: Minor Hotels, a leading hotel owner and operator with a global portfolio of more than 640 properties, proudly announces the launch of Colbert Collection. The new global soft brand in the premium segment brings together independent hotels united by a shared philosophy: that the most unforgettable travel experiences are felt rather than explained. Conceived for travelers seeking emotional depth, and authentic connection, Colbert Collection unites characterful properties across the world — each distinctly itself yet bound by a quiet elegance and a passion for culinary and cultural expression.

Colbert Collection draws inspiration from the convivial atmosphere of Parisian boulevard cafés and the cultural vibrancy of the original Colbert bistro in London, part of The Wolseley Hospitality Group, which operates a collection of European dining concepts and is owned by Minor International (MINT), the parent company of Minor Hotels.

Rooted in the belief that hospitality’s true power lies in connection, the brand celebrates moments sparked over a shared table, the sensory richness of a carefully crafted dish, the spark of curiosity that comes from discovering local art and culture.

Each hotel in the collection preserves its individuality, allowing its identity to be shaped by the spirit of each place — its creativity, its craftsmanship, its flavors, and its stories. Minor Hotels offers to hotel owners a foundation of global commercial expertise and operational strength, enabling each property to thrive on its own terms while aligning with Colbert’s signature sensibility: refined, emotionally resonant, quietly sensual, and grounded in culinary and creative curation.

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The (He)art of the Brand

At the heart of the brand are its guiding pillars—the art of gathering, the art of place, and the art of taste —each shaping the guest experience with intention and emotional depth. The art of gathering reflects the Colbert spirit of easy togetherness: moments where guests naturally connect through shared cultural encounters, artist conversations, or quietly joyful aperitivos that echo the warmth of local culture. The art of place honors each hotel’s dialogue with its surroundings, inviting guests into spaces that feel deeply rooted in their destination’s stories and creative energy—hotels that do not simply sit in a location but actively converse with it. The art of taste celebrates culinary curiosity elevated to an art form, where ingredients, traditions, and techniques come together not merely to nourish, but to narrate a story.

“Colbert Collection represents a new chapter for Minor Hotels,” said Dillip Rajakarier, CEO of Minor Hotels. “This brand captures specific opportunities in the market, enabling us to meet the evolving needs of modern travelers and owners alike. It celebrates individuality and invites guests to discover hotels that are deeply rooted in their own worlds while connected by a common sensibility. With Colbert Collection, each property is free to express its own story, while supported by the strength of our global commercial powerhouse and operational expertise.”

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Strategic Evolution of Minor Hotels’ Growth Model

Colbert Collection joins Minor Hotels’ existing portfolio of hotel brands — The Wolseley Hotels, Anantara, Minor Reserve Collection, Elewana Collection, Tivoli, NH Collection, nhow, Avani, NH, iStay and Oaks — and reflects the group’s commitment to offering its partners and guests a broader range of brand propositions, particularly in the fast-growing soft brand segment.

Through its franchise model, Minor Hotels provides small and mid-sized hotel owners with convenient conversion solutions supported by its global salesforce and distribution systems, advanced revenue management and technology, a robust loyalty program and strong brand equity, all while preserving each property’s local identity.

Colbert Collection will debut in Italy with its first launch in spring 2026 and will continue to expand into culturally rich destinations around the world, including the UK, Spain, Austria, and the UAE, offering travelers a refined yet welcoming experience shaped by artistry, culinary excellence, and the simple joy of connection.

About Minor Hotels

Minor Hotels is a global leader in the hospitality industry with over 640* hotels, resorts and branded residences across 59 countries. The group crafts innovative and insightful experiences through its hotel brands including Anantara, Elewana Collection, The Wolseley Hotels, Tivoli, Minor Reserve Collection, NH Collection, nhow, Avani, Colbert Collection, NH, Oaks, and iStay, as well as a diverse portfolio of restaurants and bars, travel experiences, and spa and wellness brands. With over four decades of expertise, Minor Hotels builds stronger brands, fosters lasting partnerships, and drives business success by always focusing on what matters most to our guests, team members and partners.

Minor Hotels is a proud member of the Global Hotel Alliance (GHA) and recognizes its guests through one unified loyalty program, Minor DISCOVERY, part of GHA DISCOVERY. Discover our world at minorhotels.com and connect with Minor Hotels on Facebook, Instagram, LinkedIn and YouTube.

*Property count includes operating properties as well as committed developments through ownership, joint ventures, signed leases and management agreements.

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