NH Collection New York Madison Avenue Partners with Italian Cashmere House Falconeri for Exclusive Winter Experience

January 29, 2026: NH Collection New York Madison Avenue announces a winter collaboration with Falconeri, the renowned Italian cashmere brand, bringing together fashion, craftsmanship, and hospitality in a series of curated guest experiences.

The partnership launches with an intimate shopping and styling event on Thursday, February 5, hosted at NH Collection New York Madison Avenue. Hotel guests are invited to enjoy light bites and prosecco while exploring Falconeri’s signature cashmere collection, with 20% preferred pricing available throughout the evening.

“This collaboration reflects our approach to hospitality - layered, experiential, and deeply connected to design and culture,” said Carlos Salomon, General Manager of NH Collection New York Madison Avenue.

Beyond the February 5^th event, the partnership is integrated throughout the property. Select Falconeri pieces are displayed in the hotel lobby vitrine, offering guests an immediate visual and sensory connection to the brand. In addition, all hotel suites feature a co-branded Falconeri cashmere scarf, available for guests to enjoy during their stay.

“At Falconeri, we are passionate about sharing the craftsmanship and versatility of our cashmere in environments that reflect our values,” said Erica Cutroni, Senior Manager – Events & Partnerships at Falconeri.

Building on the partnership, NH Collection New York Madison Avenue will soon introduce the Cashmere Suite Experience by Falconeri, a package offering guests a deeper immersion into Italian craftsmanship and personalized luxury. Designed to engage the senses and celebrate Falconeri’s signature materials, the experience includes:

• A private shopping appointment with a Falconeri Cashmere Specialist at the brand’s New York flagship store

• Round-trip transportation between the hotel and Falconeri boutique

• A complimentary bottle of Franciacorta upon check-in

• An in-suite co-branded Falconeri cashmere scarf, available for guests to enjoy during their stay

• A complimentary Falconeri cashmere scarf to take home, offering a second expression of the brand’s craftsmanship

• Falconeri brand materials, providing guests with insight into the collection and heritage

Together, the collaboration reflects NH Collection’s commitment to creating culturally connected, design-forward experiences that feel both local and distinctive, while celebrating Falconeri’s legacy of Italian craftsmanship, quality materials, and timeless style.

Located in the heart of Midtown Manhattan, NH Collection New York Madison Avenue offers an elevated stay experience rooted in design, culture, and thoughtful service. The hotel blends architectural character with contemporary interiors, creating a refined yet approachable atmosphere for both business and leisure travelers.

As part of the NH Collection brand, the hotel reflects a commitment to distinctive locations, authentic experiences, and understated elegance, connecting guests to the spirit of the city through curated partnerships, cultural storytelling, and attention to detail. With spacious guest rooms and suites, an intimate lobby setting, and close proximity to iconic New York landmarks, NH Collection New York Madison Avenue serves as a central base for discovering the city. For more information, visit nh-collection.com.

NH Collection Hotels & Resorts is a premium hospitality brand with over 100 properties across Europe and the Americas and a growing global footprint in Asia, the Middle East, and the Indian Ocean. Offering worldly travelers stays that evoke extraordinary feelings, NH Collection perfectly combines comfort, innovation, intuitive service, an elegant atmosphere, and surprising flavors, all embedded in the local identity.

NH Collection Hotels & Resorts is a Minor Hotels brand and recognizes its guests through one unified loyalty program, Minor DISCOVERY, part of GHA DISCOVERY.

Visit nh-collection.com for more information and connect with NH Collection on Facebook, Instagram, and YouTube.

Falconeri, an Italian fashion house founded in 2000 and owned by the Oniverse Group, champions the craft of cashmere with the finest natural fibers, timeless Italian design, and a steadfast belief in luxury that lasts. Making dressing both effortless and refined, Falconeri offers elegance of the highest quality. The brand boasts an extensive global network with 206 brick and mortar stores in 22 countries and 25 online stores, catering to a loyal client base that has grown with the brand.

Using innovative production methods and artisanal craftsmanship, Falconeri specializes in the creation of extraordinary quality cashmere knitwear for men and women at exceptional prices. From the pastures of Mongolia to global storefronts, Falconeri selects the best raw materials and removes intermediaries, caring deeply about every detail– from the people to the planet.