Aventora Resort Baía Formosa, Minor Reserve Collection, to launch in 2028 in Brazil’s Rio Grande do Norte region
January 27, 2026: Minor Hotels, a leading global hotel owner and operator, has announced the signing of the first property under its new luxury collection brand, Minor Reserve Collection. Slated to launch in 2028, Aventora Resort Baía Formosa, Minor Reserve Collection, will be located in Brazil’s Rio Grande do Norte in the northeast of the country, in an area recognized as a key destination for eco-tourism.
Announced last year, Minor Reserve Collection is a luxury soft brand for travelers who seek extraordinary stays that celebrate personal expression and refined distinction. Each property is a world of its own, chosen for its rarity and ability to offer something singular that guests cannot find elsewhere. Stays at Minor Reserve Collection will be shaped by individual tastes, thoughtful attention to detail, and the distinct spirit of each destination.
Owned by Gremi International Group, Aventora Resort Baía Formosa, Minor Reserve Collection, will establish itself as a landmark luxury destination in Baía Formosa in the emerging tourism region of northeastern Brazil. The new build resort will showcase 50 guest rooms and 28 branded residences, creating opportunities for ownership within the property.
Residents and guests will enjoy world-class gastronomy, with all-day dining and specialty restaurants, a pool bar and grill, and a relaxed lobby lounge. For wellness-minded travelers, nearby outdoor pursuits include kite surfing, surfing, stand-up paddle boarding, and mangrove kayaking, complemented by a fitness center, exercise studio, and dedicated spa at the resort. Rounded out by a Kids’ Club and a curated library, these amenities deliver a holistic resort experience that balances recreation, culture, and relaxation.
Strategically located near Baía Formosa in Rio Grande do Norte, the property will place guests close to notable natural attractions including the Genipabu dunes near Natal, Baía dos Golfinhos (Dolphin Bay), and Pipa Beach, celebrated for its Atlantic Forest vegetation, dramatic cliffs, and rich marine life such as dolphins and sea turtles. Natal, the state capital—known as the “City of the Sun” for its more than 300 days of sunshine annually—adds further appeal with diverse coastal environments including mangroves and the Mata Atlântica natural reserve.
“We are thrilled to partner with Gremi International to announce the first signing for Minor Reserve Collection, our new collection brand in the luxury segment. The property will be a great addition to Brazil’s highly dynamic and growing tourism sector, with Pipa being recognized as a key destination for eco-tourism in the country,” said Dillip Rajakarier, CEO Minor Hotels. “There is rising demand for luxury and water sports tourism, attracting travelers who seek properties with distinctive character alongside highend accommodation that integrates comfort, adventure and sustainability — the hallmarks of the newly launched Minor Reserve Collection brand.”
Aventora Resort Baía Formosa, Minor Reserve Collection, will offer excellent accessibility, with Governador Aluízio Alves International Airport in Natal and João Pessoa International Airport in Paraíba both approximately a 60-minute drive away.
For more information, please visit https://www.minorhotels.com/en/new-openings/aventora-resort- baia-formosa-minor-reserve-collection.
With hotels and resorts in operation in 58 countries globally, Minor Hotels currently operates five properties in Brazil across its Tivoli, NH Collection, and NH brands, with a pipeline of multiple future properties including the upcoming debut of its luxury Anantara brand.
Minor Hotels is a global leader in the hospitality industry with over 640* hotels, resorts and branded residences across 58 countries. The group crafts innovative and insightful experiences through its hotel brands including Anantara, Elewana Collection, The Wolseley Hotels, Tivoli, Minor Reserve Collection, NH Collection, nhow, Avani, Colbert Collection, NH, Oaks, and iStay, as well as a diverse portfolio of restaurants and bars, travel experiences, and spa and wellness brands. With over four decades of expertise, Minor Hotels builds stronger brands, fosters lasting partnerships, and drives business success by always focusing on what matters most to our guests, team members and partners.
Minor Hotels is a proud member of the Global Hotel Alliance (GHA) and recognizes its guests through one unified loyalty program, Minor DISCOVERY, part of GHA DISCOVERY. Discover our world at minorhotels.com and connect with Minor Hotels on Facebook, Instagram, LinkedIn and YouTube.