Brazil Welcomes Its First NH Collection with the Repositioning of NH Curitiba The Five

The hotel is the first NH Collection property in Brazil, delivering a premium experience that combines comfort, innovation, intuitive service, local identity, and respect for both people and the planet.

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September 26, 2025: Minor Hotels announces the repositioning of NH Curitiba The Five, which will now operate as the first NH Collection hotel in Brazil. This transition brings the property into the brand’s premium portfolio, designed for both business and leisure travelers, with personalized services focused on delivering an exceptional guest experience.

Internationally recognized for its distinguished hotels in major cities and its growing presence in the resort segment, the brand operates in 24 countries with more than 100 properties.

Feel the Extraordinary

At NH Collection hotels, guests have access to the Brilliant Basics, a set of signature services considered essential by the brand. These include a pillow menu, early-bird breakfast, and comfort-focused amenities such as soft bathrobes, cozy slippers, and a sleep kit with herbal tea, eye mask, and aromatherapy products. Rooms are also now equipped with Nespresso coffee machines and smart TVs with access to streaming platforms and personalized messages.

The hotel now features 24 new suites with balconies, exclusive bedding, guest relations service, and personalized experiences. Each room and common space integrates art, design, and local cultural elements, reinforcing NH Collection’s unique identity. By early 2026, two special suites measuring nearly 1,000 square feet each will be fully renovated, bringing the total number of rooms to 176.

The main lobby has been modernized with ambient sound, signature fragrances, and a new “welcome corner,” where guests are greeted with a complimentary drink.

Beyond comfort and design, the culinary experience at NH Collection Curitiba is one of the hotel’s standout features. Led by Chef Silvonei Souza, Trinitas restaurant takes guests on a journey through contemporary dishes with a subtle Mediterranean influence. Open for breakfast, lunch, dinner, and the traditional Sunday brunch, the inviting space sets the stage for flavorful and memorable dining experiences.

To carry these memorable moments into the evening, the Five Lounge Wine & Cocktail Bar offers an exclusive selection of wines and signature cocktails, accompanied by irresistible tapas in a relaxed yet sophisticated setting.

NH Collection Curitiba is located in the lively Batel neighborhood, home to many of the city’s best bars and restaurants, and just minutes from the financial district and top attractions such as the Oscar Niemeyer Museum and the Botanical Garden.

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Sustainable Initiatives and Wellness Trends

NH Collection Curitiba aligns with global market trends by emphasizing well-being and sustainability. In addition to a gym upgraded with state-of-the-art fitness equipment, guests can now enjoy personalized experiences such as welcome rituals, themed brunches, and a wellness menu featuring vegetarian, vegan, and functional options.

The hotel has expanded its use of sustainable local products and suppliers, strengthened energy efficiency practices, reduced plastic usage, and highlighted regional culture and identity.

“The transition to NH Collection is more than just a rebranding. The hotel has been completely transformed to reflect the brand’s essential values, which include meticulous attention to detail, personalized service, and a strong connection with local culture. From booking to check-out, guests enjoy an exclusive experience — more connected, sensorial, and tailored to each person,” explains Marco Amaral, Vice President of Operations and Development at Minor Hotels.

NH Collection: 10 Years of Excellence

NH Collection Hotels & Resorts, one of the premium brands within Minor Hotels, is currently celebrating its 10th anniversary. With more than 100 properties worldwide and a growing presence across Europe, the Americas, and Asia, NH Collection has become a benchmark in premium hospitality, recognized for its elegance, innovation, and authentic local charm.

Over the past decade, its promise has evolved into a philosophy embraced daily by millions of guests, visitors, and team members. From more than 35 million warm welcomes to over 20 million delicious breakfasts, NH Collection has transformed hospitality into a meaningful journey of discovery and enjoyment. As the brand reflects on its first ten years, it also looks ahead to new stories, sensations, and shared memories under its motto: “Still a lot to feel together.”

Minor Hotels continues to strengthen its presence in Brazil, particularly in the luxury and premium hospitality market. The portfolio now includes the iconic Tivoli Mofarrej São Paulo, a luxury landmark in the capital, the award-winning Tivoli Ecoresort Praia do Forte in Bahia, NH Feira de Santana, also in Bahia, and the new NH Collection Curitiba in Paraná.

About NH Collection Hotels & Resorts:

NH Collection Hotels & Resorts is an upper-upscale brand with more than 100 hotels across Europe and America and a growing global footprint. Offering extraordinary hospitality experiences, NH Collection perfectly combines comfort, innovation, intuitive service, an elegant ambience and surprising flavors, all embedded in the local identity.

NH Collection is part of global hospitality group Minor Hotels and a member of the GHA DISCOVERY loyalty program.

Visit nh-collection.com for more information and connect with NH Collection on FacebookInstagram, and YouTube.

About Minor Hotels:

Minor Hotels is a global leader in the hospitality industry with over 640* hotels, resorts and branded residences across 59 countries. The group crafts innovative and insightful experiences through its hotel brands including Anantara, Elewana Collection, The Wolseley Hotels, Tivoli, Minor Reserve Collection, NH Collection, nhow, Avani, Colbert Collection, NH, Oaks, and iStay, as well as a diverse portfolio of restaurants and bars, travel experiences, and spa and wellness brands. With over four decades of expertise, Minor Hotels builds stronger brands, fosters lasting partnerships, and drives business success by always focusing on what matters most to our guests, team members and partners.

Minor Hotels is a proud member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, and participates in the GHA DISCOVERY loyalty program.

For more information, please visit minorhotels.com and connect with Minor Hotels on Facebook and LinkedIn.

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