The Anantara Concorso Roma For Three Days Only in April 2026 – La Dolce Vita with Cars

September 4, 2025 - Now debuting in April 2026, the inaugural Anantara Concorso Roma has been refined and expanded beyond the plans for its initial 2025 launch. The long anticipated event will transform the Eternal City for three days into a glamorous three-day party with wheels. Taking place from April 16-19, 2026 and with an expanded show field featuring an impressive collection of Italian automotive icons, Anantara Concorso Roma is revving up to be a spectacular line up of historic cars, along with the very best in Italian design, lifestyle, and hospitality.

The event is organized by Anantara Hotels & Resorts, with Anantara Palazzo Naiadi Rome as the official host hotel and UBS as presenting partner. Richard Mille and Lockton are also confirmed as event partners. Following the unfortunate postponement of this year’s inaugural Anantara Concorso Roma, the "reborn" event will be bigger and more impressive, with organizers dedicated to delivering a breathtaking event that will delight Rome and its visitors.

Organizers Bill Heinecke, Adolfo Orsi, and Jeremy Jackson-Sytner are calling out to all friends in the car world to show their support for the reborn Anantara Concorso Roma and inviting owners of amazing Italian cars from around the world to join them in Rome. The better the cars – the better the show! Many of the distinguished car owners scheduled to attend in 2025 have already confirmed their participation for the new dates, with cars confirmed including:

• 1902 FIAT type 12/16hp

• 1938 Lancia Astura 4 Serie Tipo 41 Cabriolet

• 1951 Cisitalia 202 SC Gran Sport Cabriolet

• 1956 Alfa Romeo 1900 Zagato 

• 1963 Ferrari 275P

“After the disappointment of having to postpone the inaugural event earlier this year, the upside, and indeed the irony of the postponement, is that the anticipation is high and people are really excited about the launch event. Anantara Concorso Roma has been attracting more interest than ever from all around the world, with many more car collectors and international VIPs keen to join us in Rome in April 2026,” said William E. Heinecke, Chairman and Founder of Minor International, Anantara’s parent company.

“Everybody was hugely supportive of the decision we had to make – especially the local Roman authorities. They respected the fact that it couldn’t have been an easy commercial choice. For the reborn event next April, they have pledged their support and are working with us to ensure that we put on a show that will go some way to addressing the effects of the postponement,” he continued.

"UBS is delighted to remain as the presenting partner of the Anantara Concorso Roma. We are excited to bring the global community together and contribute to the anticipated success of the 2026 event,” said Benjamin Cavalli, Head of Strategic Clients and Global Connectivity, UBS Global Wealth Management.

Elegance Amplified

Thanks to the generous support of Roma Capitale government agency, the rescheduled event will boast a larger show field, extending beyond the original Casina Valadier to encompass the magnificent circular Piazza Bucarest in the gardens of Villa Borghese, creating an even more impressive display setting.

Another highlight of the 2026 program will be the Grand Palazzo dinner, to be held at the exquisite Palazzo Brancaccio near Santa Maria Maggiore. The noble Roman residence, with its grand architecture, frescoed interiors, and sumptuous furnishings, will host a black tie evening, providing one of the true high points of the weekend.

Program Highlights

Private city tours and luxury shopping experiences for early arrivals will kick off the Concorso on Wednesday, April 15. All car owners and guests will enjoy a glittering welcome reception on the rooftop at Anantara Palazzo Naiadi on the evening of Thursday, April 16. On Friday, April 17 the Giro d’Anantara grand tour will depart from Piazza della Repubblica, winding out through the city and creating a true spectacle for onlookers. The day will conclude with dinner at Guglielmo’s popup trattoria at Casina Valadier in Villa Borghese.

On Saturday, April 18 – Concorso Judging Day – participants will gather at Casina Valadier and Piazza Bucarest for a Champagne reception, lunch in the Owners’ Marquee and further VIP sightseeing, before a blacktie dinner at the magnificent Palazzo Brancaccio. Sunday, April 19 will feature the closing display, followed by the Awards Presentation recognizing Class and Special Awards, and culminating in the announcement of Best of Show.

Concours participants and car enthusiasts who wish to place themselves in the very heart of the action can book exclusive packages that include VVIP weekend tickets, a stay at Anantara Palazzo Naiadi Rome, elevated dining experiences, and premier access to the event. Day passes starting from $110 USD are also available, as well as weekend passes with and without accommodation.

For updates, register for the Anantara Concorso Roma newsletter, follow the event on Instagram at @anantaraconcorsoroma or visit www.anantaraconcorsoroma.com. For information on available packages and ticket inquiries, please contact guest- relations@anantaraconcorsoroma.com.

A luxury hospitality brand for modern travelers, Anantara has connected guests to genuine places, people and stories in some of the world’s most extraordinary destinations since 2001. Each Anantara embraces the surroundings and culture of its destination to create unforgettable memories for every guest. From city to sea and desert to jungle, Anantara delivers heartfelt, Thai-inspired hospitality at its over 50 hotels and resorts across Asia, Europe, Africa, the Middle East and the Indian Ocean.

Anantara is part of global hospitality group Minor Hotels and a member of the GHA DISCOVERY loyalty program.

Visit anantara.com for more information, and connect with Anantara on Facebook, Instagram, TikTok and YouTube.

Minor Hotels is a global hospitality group operating over 560 hotels, resorts and residences in 59 countries, pursuing its vision of crafting a more passionate and interconnected world. As a hotel owner, operator and investor, Minor Hotels fulfills the needs and desires of today’s global travelers through its diverse portfolio of eight hotel brands – Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks and Tivoli – and a collection of related businesses. Minor Hotels is rapidly accelerating its global growth ambitions, aiming to add more than 200 hotels by the end of 2026.

Minor Hotels is a proud member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, and participates in the GHA DISCOVERY loyalty program.

For more information, please visit minorhotels.com and connect with Minor Hotels on Facebook and LinkedIn.