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NH Collection New York Madison Avenue Relaunches ‘Hotels With a Heart’ Program in the U.S., Benefiting St. Jude Children's Research Hospital®

  • Flagship U.S. Property Relaunches Worldwide "Hotels with a Heart" Program to Host St. Jude Patients & Families for the Second Year
  • This Year, Partnering with Art Houzze for Painted Ornaments by New York City-Based Artists to be Auctioned

New York, December 5, 2024 - NH Collection New York Madison Avenue is thrilled to announce the second year of its “Hotels with a Heart” program in partnership with St. Jude Children’s Research Hospital® this holiday season in New York City. This global initiative by Minor Hotels Europe & Americas offers hotel room nights to children and young people with serious illnesses who must receive treatment far from home.

Launched in 2024 and continuing through 2025, NH Collection New York Madison Avenue has pledged to donate 20 hotel room nights throughout the year to St. Jude patients and their families seeking specialized care in New York City. This pledge highlights the brand’s commitment to supporting the communities in which it operates.

In addition to room night donations, NH Collection New York Madison Avenue will continue selling custom, hand-crafted glass heart ornaments made from 100% lead-free recycled soda bottles. These ornaments, created by skilled glass-blowing artists, are sold for $20 each, with 100% of the proceeds going to St. Jude Children’s Research Hospital® to support their mission: Finding cures. Saving children®.

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Carlos Salomon, General Manager of NH Collection New York Madison Avenue, commented, “At NH Collection, our mission is to make a meaningful impact in the communities we serve. We are committed to surpassing our donation goals each year and to finding new, creative ways for our guests and the local community to join us in supporting St. Jude Children’s Research Hospital®. This partnership allows us to bring hope and comfort to families during challenging times, and it is an honor to continue this initiative.”

This year, to further support the cause, NH Collection New York Madison Avenue has teamed up with Art Houzze, a renowned art broker, to commission artists to paint the red heart ornaments. Over ten talented New York City-based artists have contributed their unique perspectives and volunteered their time to this project, showcasing the generosity of the city’s art scene. Their works span various mediums and artistic categories, from fine art and abstract painting to illustration and mixed media.

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The participating artists include:

  • Susana Aldanondo – An Argentine-American artist who focuses on abstract and conceptual fine art that highlights human connection and expressions.
  • Al Diaz – Co-creator of SAMO©, pioneering graffiti artist, and cultural figure with five decades of global influence.
  • Gabriel Sanchez – Residing in New York and Havana, Gabriel specializes in vibrant, emotive portraiture that displays the realities of Cuban life.
  • Anki King – Specializing in creating life-sized figures with symbolic objects, inviting viewers to project their emotions and identities on faceless forms.
  • Bob Jones – Focuses on capturing urban landscapes in oil, inspired by his Rhode Island roots and Manhattan's vibrant streets.
  • Madeline Richard – Inspired by global cultures, profound themes, and abstract expressionists, her work explores life and the afterlife through dynamic acrylic techniques.
  • Jiyoun Lee – Celebrated for her minimalist yet dynamic line art.
  • Dorit Eliyahu – Known for integrating overlooked aspects of urban life into artwork.
  • Jessica Alazraki – Celebrated for her use of bold colors and gestural brushstrokes in her vibrant oil paintings, drawing from photos to capture Latinx family life.
  • Anna Hopfensberger – Combining narrative figuration with vibrant palettes, her work explores human behavior and society through depictions of female figures.

Each ornament will be auctioned throughout the year, with proceeds benefiting St. Jude Children’s Research Hospital®. This 2024 and 2025 initiative combines art, community, and a shared commitment to making a difference.

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About NH Collection:

NH Collection is Minor Hotel's upper-upscale brand, noteworthy for its unique and emblematic hotels in principal cities of Europe, America and Asia. Based on the chain’s premium value proposition, these hotels retain their local character to inspire and captivate their guests. Striving for going beyond the ordinary, NH Collection Hotels are thoroughly designed for those who want to make the most of their stays and live truly extraordinary moments through unique, creative, and innovative experiences.

At NH Collection hotels, the staff provides the utmost attention to detail through their personalized and superior guest service. Whether for business travel or for leisure, as well as for those simply searching for relaxing moments, NH Collection hotels are inspiring, versatile, and stimulating venues designed to maximize guests’ creativity and enjoyment.

For more information, visit www.nh-collection.com/en.

About Minor Hotels:

Minor Hotels is an international hotel owner, operator and investor currently with more than 540 hotels in operation. Minor Hotels passionately explores new possibilities in hospitality with a diverse portfolio of properties designed intelligently to appeal to different kinds of travellers, serving new passions as well as personal needs. Through our Anantara, Avani, Oaks, Tivoli, NH Collection, NH Hotels, nhow, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International properties, Minor Hotels operates in 56 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, South America and North America. With dynamic plans to expand existing brands and explore strategic acquisitions throughout opportunistic markets, Minor Hotels pursues a vision of a more passionate and interconnected world.

For more information, please visit www.minorhotels.com.

About 2BPR

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